This series of ads ran in two very high net worth community magazines on Cleveland's east side.
The client said: "Don't make them look like car dealer ads." We interpreted that to mean: "Don't make them look like typical car dealer ads."
After a year, the client said: "Let's put a car in the ads now. But keep that feeling going forward." We interpreted that to mean: "Make them smart and interesting."
These small space ads ran in Crain's Cleveland Business. They speak to individuals and companies that have an acute need to travel on their own schedule.