Our Work

 

Classic Auto Group

The client told us three critically important things in the automobile business are “selection, selection and selection, and in that order. He also said “ I want to make car buying a fun experience.” We said, if that’s the case just tell people “With Ten New Car Dealerships, It’s Like An Auto Show Everyday!” The theme combined selection with the fun and excitement of going to an auto show. It worked. That was in 1997. Today, eight years later, Classic is up to twenty two new car brands…and the theme is more relevant than ever.
 

       
 
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