Our Work

 

Home Federal Savings Bank

When Home Federal, a public company, started to branch out they had two small offices on the west side of Cleveland. Our mission was clear. We needed to immediately raise the level of awareness and visibility of the name Home Federal, throughout northeast. Ohio. And we had a very tight budget. We said, “no problem”… we’ll just tell people to “GO HOME”.
 
It worked… so good, that the teaser billboards we created ended up on the local Evening News. (If you don’t believe it, we have it on DVD). In the first year of the campaign, real estate loan originations reached record levels, increasing dramatically over the previous year. Home Federal rapidly evolved from its status as a small, neighborhood savings institution into a diversified financial institution. In a short time they grew to 14 branches before being acquired by Charter One Bank.
 

    < Return to Our Work