Home Federal Savings Bank
When Home Federal, a public company, started to branch out they had
two small offices on the west side of Cleveland. Our mission was clear.
We needed to immediately raise the level of awareness and visibility
of the name Home Federal, throughout northeast. Ohio. And we had a very
tight budget. We said, “no problem”… we’ll just
tell people to “GO HOME”.
It worked… so good, that the teaser billboards we created ended
up on the local Evening News. (If you don’t believe it, we have
it on DVD). In the first year of the campaign, real estate loan originations
reached record levels, increasing dramatically over the previous year.
Home Federal rapidly evolved from its status as a small, neighborhood
savings institution into a diversified financial institution. In a short
time they grew to 14 branches before being acquired by Charter One Bank.
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