Kase Equipment manufacturers a complete line of printing presses for
plastic container producers. The presses print sharp, multiple colors
on almost any shape container. The Kase customer demands attention getting
color reproduction at record breaking speeds. The machines are built
for fast set-up and quick change-over, from one job to the next.
Through research our strategy to differentiate Kase became clear...feature
the color reproduction capability of Kase Equipment. We created magazine
ads and a literature program that featured actual printed samples of
various containers. All we had to do for Kase was showcase their incredible
color reproduction capability. Kase enhanced color reproduces brighter,
sharper package design graphics. This gives customers a competitive
edge and that means more profit on every job.
It worked, beautifully. Kase color also made us look
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