Our Work

 

Pallet Technology

The Power Pal Pallet is made out of 100% recycled milk-shampoo-detergent-and motor oil bottles. The Power Pal Pallet is everything wood isn’t. They’re dependable, stronger and lighter than wooden pallets and far more cost effective. The features and benefits fill a six-page introductory brochure we created, titled “Funny, it doesn’t look like a pallet.”
 
It worked! After a selective mailing of the introductory brochure to a targeted group of decision makers, including company presidents and owners, the response was immediate. Inquiries increased dramatically over the previous ninety days. The strategy to emphasize the recycling benefits became the most appealing plus-difference in choosing 100% recycled plastic pallets versus wood pallets. Helping the environment is good for everyone.
 

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