Real Estate Mortgage Corp
Real Estate Mortgage Corp, a fast growing, Cleveland based, residential
home mortgage lender, was looking for ways to further expand and grow
in the highly competitive, North East Ohio marketplace. They were not
only competing with other mortgage companies but banks and savings and
loans. They had developed a good reputation among the larger realtors
but needed higher name recognition and credibility among home buyers.
We created a complete campaign around two words. We said just tell people
to “Get Real”. They did. It worked.
And R.E.M.C. started originating more loans than every bank in town,