Our Work

 

Real Estate Mortgage Corp

Real Estate Mortgage Corp, a fast growing, Cleveland based, residential home mortgage lender, was looking for ways to further expand and grow in the highly competitive, North East Ohio marketplace. They were not only competing with other mortgage companies but banks and savings and loans. They had developed a good reputation among the larger realtors but needed higher name recognition and credibility among home buyers. We created a complete campaign around two words. We said just tell people to “Get Real”. They did. It worked. And R.E.M.C. started originating more loans than every bank in town, except one.
 

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